How To Register Wechat Without Phone Number

As China's biggest social media app, WeChat is the place to be for international brands looking to make some dissonance in Red china.

Only with over 1.2 billion monthly active users, how tin can new brands get their voices heard on this highly competitive platform?

Well, to first with, a WeChat Official account is a must .

They're how users on the platform interact with their favorite brands, and how businesses build a direct (and very lucrative) human relationship with their customers.

There's a trouble, though: creating a WeChat Official account is a complicated process for non-Chinese brands.

That's why, today, we're going to bear witness you exactly how to create a WeChat Official account overseas, step-by-stride — to assist you make the virtually of China'due south most powerful platform.

Sound good?

Then allow's dive right in.

What are WeChat Official accounts?

WeChat Official accounts (or WeChat Business accounts, as they are also known) are verified company accounts on WeChat that tin can be used equally a make's…

Customer service center
Blog
Mini-website
Landing page
Booking arrangement
E-commerce store
So much more

Think of them as the Chinese equivalent to a Facebook page — where brands can get together followers, share content, interact with fans, send push notifications, and generate leads all in i place.

How to create a WeChat Official account overseas

There are ii ways to create an international WeChat Official Account:

Direct, via WeChat
With an external partner, like AdChina.io

In this section, we'll exist breaking down both routes to making a WeChat Official business relationship application — roofing every step, along the way.

Here'south how to create an international WeChat Official account direct through WeChat

Pace one: Annals an account on WeChat's Official Business relationship platform

First, follow this link (mp.weixin.qq.com) and click 'Register At present' in the top right corner. You tin can also select to translate the folio to English in the pinnacle right corner, also.

Stride 2: Pick your account type

Select the 'Service Business relationship' option — this is the default (and only) Official account type available for overseas businesses.

Information technology'll permit you:

Provide a service or tool to your customers (similar a booking form)
Share valuable content with WeChat Official account followers
Send 4 push notifications each month (sent direct to users as regular chats)
Announced natively in the WeChat feed (as opposed to in the 'subscription' folder)
Customize your contour features
Access WeChat advertizing options

Step iii: Fill in the registration form

This is very elementary. All you'll need is an email address that's non been previously registered on WeChat.

Simply fill in your electronic mail address, verify it, and create your countersign.

Step 4: Confirm account type

You'll then be asked to confirm your choice of registering a Service Account.

Remember, this is all that'southward available to international brands, then at that place's non room for whatsoever confusion here!

Step 5: Annals your Official account

Next, it'southward time to register your account.

Yous'll demand to provide:

Your company proper name
Company registration number
The administrator's name (the person who will be running the business relationship)
Mobile number of the ambassador (which you'll need to verify)
The ambassador'south ID menu number, passport number or driver'southward license number

Then, click continue.

Step six: Fill up in your business relationship info

At this phase, you lot'll demand to:

Choose a name for your WeChat Official account
Write a bio/introduction
Confirm the country your business operates from

Tip: You should write your bio in Standard mandarin to make sure your audience understands information technology.

Step seven: Verify your WeChat Official business relationship

After completing your account info, you'll and then have access to the WeChat Official accounts platform. Hither, you'll exist able to verify your business relationship.

This is of import, every bit unverified accounts are deleted afterward xxx days. They too accept express admission to core features, including a verification tick.

To verify your business relationship, click on the 'WeChat verification' option nether the 'Settings' menu.

Then, click 'Enable' on the verification page you're taken to.

Step eight: Begin the verification process

After clicking 'Enable', you'll and so be prompted to download the verification letter, and begin the formal application process.

Stride 9: Complete and sign the verification letter

The verification letter will ask you to ostend:

Your visitor proper noun
A point-of-contact
The passport number
State of citizenship
The WeChat Account ID

It'll then demand to be signed by a legal representative of your team, as well every bit by the contact person.

Be aware that your betoken-of-contact doesn't accept to be the account administrator you confirmed in step 5. Information technology can be if you want it to be, but it's not a requirement.

Y'all should print the verification letter, sign it, and then browse and send it back into your computer, ready for the side by side step.

Looking to get started on WeChat as an international brand?

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Step 10: Fill in the requested information for verification

To verify your visitor, y'all'll demand to provide its:

Name
Company registration number
Company address

You lot'll as well need to upload a scanned copy of your business organisation license, and a copy of the verification letter completed in the previous footstep.

To verify your point-of-contact, you lot'll need to provide:

Their full name
Mobile number (which will demand to be verified via SMS)
Landline number
Email accost
ID bill of fare number, passport number and/or driver'southward license number

Yous will too exist asked to upload copies of their identification and most recent mobile phone beak.

All documents must exist uploaded in English, and the mobile phone beak needs to include the contact proper noun, telephone number, company name, and a minimum of three months payment history.

Pace 11: Confirm your account name

At this stage, you'll be asked to confirm your Official account name.

In the instance of a custom proper noun, you must make sure it isn't a trademarked name held by any other company and isn't an already-registered account name on WeChat.

If either of these two requirements aren't met, your awarding will be rejected.

Footstep 12: Cull whether you lot want an invoice

If you want an invoice for your registration fee, click 'Due east-invoice'. You'll receive this within 10 days subsequently your account has been verified.

Step 13: Pay the registration fee

At present it's time to pay the registration fee of $99.

Y'all tin can pay this via WeChat Pay or your banking company card — whichever you prefer.

Step xiv: Review and setup

Over the next couple of weeks, the WeChat squad will review your verification application and contact you via telephone, during Chinese working hours.

If y'all correctly completed each of the higher up steps, your Official account will then be verified and ready to go!

An alternative (and much easier) way to create a WeChat Official account overseas

As an international business, creating a WeChat Official account overseas tin can be tricky.

That'southward why AdChina.io offers a WeChat Official business relationship setup service that'll handle the awarding process for y'all, from start-to-terminate.

Here's what'southward involved:

Step i: Register for AdChina.io

Beginning, you'll need to annals for your free AdChina.io business relationship.

This will give yous instant access to our all-in-one advertising tool, where you'll exist able to run ads on each of the master channels in Red china from an English platform yous can trust.

Footstep 2: Head over to the AdChina.io Marketplace

Click on the 'Marketplace' tab, and curl down until yous run across the 'WeChat Official Account Setup' option under 'Social Media Marketing'. Click 'Get Started'.

Pace three: Purchase the 'WeChat Official Account Setup' service

Click 'Activate At present' at the bottom of the page.

Next, you'll exist prompted to pay the $149 fee, which covers the tertiary-party setup toll and the direct fee to WeChat.

Pace four: Send us the necessary documentation

Later you lot've paid, we'll go far touch with yous and ask for everything we need to set up your account. This will be the aforementioned every bit what nosotros've already covered in this guide — but we'll speed up the procedure by making sure everything is correct from the commencement.

Step five: Expect for your account to be prepare

Nosotros'll send all your data to WeChat, and piece of work directly with them to make sure everything is where it needs to exist. You tin just sit dorsum and relax at this stage, as we exercise the hard piece of work for y'all.

This should accept around ii-4 weeks simply could be quicker depending on all the details provided by y'all.

Step 6: Launch your account

One time we've approved your account with WeChat, you're then gratis to kickoff posting content and edifice your following on the platform.

At this stage, yous might also want to piece of work with united states of america to build a WeChat Official business relationship management and marketing strategy. We offer this in an all-in-all-one package that covers:

Follower engagement
Content production
Operation insights

Arrive touch to acquire more.

WeChat Official account marketing tips for international brands

Here's how y'all can go the nearly from your account Official account:

ane. Create frequent and high-quality content

The more content you upload to your Official account, the more traction it'll gain.

The best content will offer genuine value to your target market — whether it entertains or educates.

WeChat articles, which are like mini blogs, provide a corking format to engage potential followers. Publish one connected to a popular hashtag, and you could chop-chop gain new fans.

two. Use it to generate new leads

For a WeChat Official business relationship to really pay-off, y'all demand to utilize it as a pb generator.

Thankfully, WeChat is a dandy platform for generating leads, as it lets you lot integrate direct links to your e-commerce store, website, or app in manufactures, posts and messages.

You can as well use your Official account equally a landing folio to redirect your followers to wherever you want them to go.

Take advantage of this, and once you've got an audience, use information technology wisely!

And don't forget to automate your follower date with a chatbot, also — information technology could be a great style to generate (and authorize) leads, every bit you sleep!

3. Advertise information technology on WeChat

To guarantee maximum exposure, it'due south worth advertising your Official account on WeChat via imprint ads, feed ads, or Moments ads.

Target your ads to your ideal client, and y'all'll virtually certainly gain more than followers — giving your content a bigger audition, and a bigger audition to convert.

Read our guide on WeChat advertizing to larn more.

Ready to open your WeChat International business relationship?

Perfect! For businesses getting started in China, WeChat is a great first choice. Annals for your free AdChina.io account today, and we'll testify you why!

Looking to go started on WeChat as an international brand?

AdChina.io is the #1 platform to get started with advertising in China. Our platform and team accept intendance of everything from set up up to running your campaigns for leading brands beyond the earth. Create a costless AdChina.io account to go started.